Why Advertise:
Printable Version
The approximately one-third of businesses that advertise consistently find doing so is profitable for three reasons;
…Advertising replaces the 20% to 25% of clients who are lost annually to attrition.
…Advertising reaches people as they make buying decisions. Each and every day people make decisions to buy products and services.
…Advertising builds Top of Mind Awareness (the ability to name a specific business) which turns into market share. For example, approximately six of ten people, when asked to name a high-end mattress name Sealey. Sealey has approximately a 60% share of the high end mattress market.
Today the average consumer is exposed to more than 2,500 advertising impressions a day ranging from radio ads and billboards to milk cartons and magazines. Your competition may be inviting potential customers to do business with them instead of you.
Why Advertise on Radio?
Radio reaches both the NOW buyer, the 2% to l0% of the population that is probably in the market TODAY for what you sell PLUS radio reaches the FUTURE PROSPECTS, THE 90% TO 98% of the people who are not in the market today but may be tomorrow.
Radio is affordable seven days a week. Potential clients decide to your product or service seven days a week. Radio provides the opportunity to reach potential customers close to the time they make their buying decisions.
Radio is intrusive. You can close your eyes but you can’t close your ears.
Why Advertise on the Stations of CastleCountry News.com? Because, combined, they reach 73% of the people in the Sturgeon Bay area. Each stations’ format has been carefully selected to meet the marketing needs of the majority of businesses in Door and Kewaunee Counties.
WBDK 96.7 FM targets listeners 45 and older with a unique blend of hits from the 50’s, 60’s and 70’s. With 45% of the population of Door County being in the 50 plus age group, a station programmed to their music preferences delivers 44% of the market weekly.
WRLU l04.l FM features classic and current country. Country is the most popular format in America and targets an almost universal demographic.
WRKU l02.l FM lazers in on the difficult-to-reach 25 to 44 year old audience with an adult contemporary music format. Approximately 20% of the population of Door County falls into this demographic and the station reaches 9.6% of the market weekly.
Each station broadcasts weather reports twice an hour, 24hours a day, and airs local news reports, including local business news, hourly from 6am to 6pm.
This combination of music, weather, local news and community event information means both year-round residents and visitors rely on the three stations of CastleCountrynews.com and delivers 73% of the market to our advertisers weekly.
(Survey conducted by American Consulting of Spokane, Washington)
The most compelling reason to advertising on the stations of CastleCountrynews.com is RESULTS. Our best advertising is a long and growing list of satisfied clients who invest four-figures a month in radio advertising month after month, year after year.
Please see our TESTIMONIAL section for comments about our results, service and accountability.
How Do You Recommend Making Radio Advertising Profitable? Radio works with either short-term impact or long term consistency.
Short-term impact means running one or two messages PER HOUR from the time an event or sale starts backwards until you run out of budget.
Long-term consistency means running a minimum of four messages between 6am and 6pm forever. The faster you want measurable results, the more the number of daily ads.
Today we have clients running four to twenty-four ads a day on all three stations and report impressive growth in sales and profits.
(See TESTIMONIALS)
The secret formula for advertising success comes down to this:
WHAT YOU SAY TIMES HOW MANY TIMES YOU SAY IT.
“What you say” is the message. We have a six-point system for writing ads that is getting measurable results for our best clients.
“How many times you say it” is the schedule. Short-term impact or long-term consistency is what works best in radio.
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Rate Information
Printable Version |
How much does radio advertising cost? ADVERTISING RATES
Effective 6/1/05
WRLU
WBDK
WRKU
0-99
ads $15.00
0-99 ads $17.50
0-99 ads $15.00
100-364 ads
$12.50
100-364 ads $15.00
100-364 ads $12.50
>365 ads
$10.00
>365 ads $12.50
>365 ads $10.00
Shopping Show
advertising credits are charged at the 0-99 rate
unless client has a 4/day annual on at least one station.
Requires ads to be run within 12 months. If total ads not
used
within 12 months clients agree to pay rate adjustment based on
actual number of ads used.
All rates are for :30 second commercials
Add 10% for scheduling between 5AM and midnight
Add 25% for specific times and news, weather and program sponsorship
Add 75% for :60 second commercials
All ads are net to station
How does someone advertise on local sports programming?
Our annual sports broadcast plan includes
following Sturgeon Bay High School football and girls and boys
basketball on WRLU 104.1FM.
WBDK 96.7FM
will broadcast Luxemburg Casco football and girls and boys
basketball.
Algoma games
will be broadcast on WRKU 102.1FM.
This is a 365
day-a-year marketing plan that promotes your business and will make
possible the broadcast of high school athletics. It also guarantees
support and positive publicity for all the other athletic teams
whose sport is not broadcast….PLUS…this also gives additional
publicity and support to sportscasters clubs and their efforts to
raise money and finance sports-related projects.
Aggressive
Plan: 3 20-word messages in each of the high school
football games
$300 per month and basketball games broadcast on EACH
of our three stations.
or $2997 per yr. …PLUS 3 20-word messages each and
every day on each station.
Moderate
Plan: 2 20-word messages in each of the high school
football games
$200 per month and basketball games broadcast on EACH
of our three stations.
or $1998 per yr. …PLUS 2 20-word messages each and
every day on each station.
Conservative Plan: 1
20-word message in each of the high
school football games
$100 per month and basketball games broadcast on EACH
of our three stations.
or $999 per yr. …PLUS 1 20-word message each and
every day on each station.
This is a 365
day-a-year marketing plan that promotes your business and will make
possible the broadcast of high school athletics. It also guarantees
support and positive publicity for all the other athletic teams
whose sport is not broadcast….PLUS…this also gives additional
publicity and support to sportscasters clubs and their efforts to
raise money and finance sports-related projects.
THIS
IS UNQUESTIONABLY THE BEST OPPORTUNITY TO PROMOTE HIGH SCHOOL
ATHLETICS FOR ALL TEAMS THAT IS AVAILABLE IN DOOR AND KEWAUNEE
COUNTIES.How does someone get started with an advertising campaign? Prescription without diagnosis is malpractice. We start with a series of 23 questions. The answers help us determine a strategy. By reviewing answers to these questions and researching the account category we recommend a positioning statement, come up with commercial message ideas, promotional campaigns and the right combination of stations and the internet.
The initial meeting requires approximately 45 minutes. A follow up meeting is scheduled and a presentation prepared in consultation with station management. After reviewing the recommendations, we will ask for your business. We believe by presenting advertising and marketing ideas for growth that are customized for your business you will want to buy advertising as much as we want to sell it.
Our guarantee is that if you are kind enough to express interest and give us the time to answer 23 questions, we will return for a well-thought-out marketing plan, in writing, with several new ideas to improve your business.
That’s a NO RISK guaranteed opportunity to have an objective analysis of your marketing and at least two new ideas to promote your business.
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| 59 Cent Dollar on
Castle Country News.com
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PROPOSAL/AGREEMENT
59 CENT DOLLAR
FREE 2 HOUR LIVE BROADCAST
OBJECTIVES:
*increase store traffic by giving listeners a
reason to visit your business
*give you a NEW merchandising idea that’s guaranteed to
bring in customers or
you don’t pay
*create tremendous customer goodwill
IDEA: Instead of cutting prices, give shoppers more
money to spend in your store
HOW IT WILL WORK:
We will broadcast live from your business for 2 hours
and will sell to our listeners
gift certificates. The sale of certificates will start
during the free live broadcast.
Any unsold certificates will then be featured on the
WBDK Shopping Show
guaranteeing you even more FREE publicity. NO
RESTRICTION MAY BE PLACED ON GIFT CERTIFICATES. Credits
must be run within 30 days
of being earned.
Shoppers can redeem 59 cent dollars toward the purchase
of any product or service in your store.
59 Cent Dollars: The program does not require a cash
investment by you.
Plan I: Your out-of-pocket expense to participate is to
exchange $1500 in merchandise, at your regular price,
for $1500 of 59 cent dollars.
Plan II: You may add a second station with an additional
50 promotional messages and three reports per hour for
two hours during the live broadcast for an additional
$250 in certificates.
Plan III: You may add a third station with 50
promotional messages and three reports per hour for an
additional $250. That means a three-station direct
broadcast with a total of 150 pre-event promotional
messages requires only $2000 in gift certificates.
COUNT ME IN!! I want to be included. I understand I will
be given an advertising
credit equal to the amount of 59 cent dollars sold at my
business to be run at my current rate. The 2 hour live
broadcast will be mine absolutely free regardless of how
many 59 cent dollars are sold during the remote.
Accepted by:
X_________________________________
Date_______________________________
Business___________________________
Salesperson__________________________
__________________________________ Plan
________________________________
405
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| Sports Handbook on
Castle Country News.com
Printable
Version |
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Proposal Agreement
CastleCountrynews.com
Door and Kewaunee Counties
SPORTS HANDBOOK
2005-2006 School Year The Sports
Handbook will have game schedules for area schools and
important contacts at schools and sports boosters clubs.
These will be books your potential customers will use
week after week…increasing the exposure of your
advertising message. PLUS…your ad will also appear on
the Sports pages of CastleCountrynews.com along with
the information contained in the Sports Handbook. That
means you’ll have DOUBLE exposure, in the book and on
the internet.
A minimum of 4000 handbooks will be distributed through
your business, at schools and at games.
A. Back Cover (10 ½ x 4”) 200 promotional announcements
encouraging listeners to pick up a book or go to the
website. $700 or 3 equal payments of $300.
B. Inside Front or Inside Back Cover 3” x 4” ad plus 150
promotional mentions. $500 or 3 equal payments of $225.
C. 4” x 2” ad plus 100 promotional mentions. $400 or 3
equal payments of $175.
D. 2” x 2” ad plus 50 promotional mentions. $250 or 3
equal payments of $115.
Client agrees to pay with order or in 3 equal
installments with first payment with order.
Client will provide camera ready copy.
Client will select placement of their ad on first-com
basis. Deadline is May 30, 2005.
Accepted by:
_________________________________ Salesperson
________________________
_________________________________ Date
______________________________
Business
__________________________________ Plan
______________________________
Page of your choice __________________ 405
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How does someone advertise on local sports programming?
Our annual sports broadcast plan includes
following Sturgeon Bay High School football and girls and boys
basketball on WRLU 104.1FM.
WBDK 96.7FM
will broadcast Luxemburg Casco football and girls and boys
basketball.
Algoma games
will be broadcast on WRKU 102.1FM.
This is a 365
day-a-year marketing plan that promotes your business and will make
possible the broadcast of high school athletics. It also guarantees
support and positive publicity for all the other athletic teams
whose sport is not broadcast….PLUS…this also gives additional
publicity and support to sportscasters clubs and their efforts to
raise money and finance sports-related projects.
Aggressive
Plan: 3 20-word messages in each of the high school
football games
$300 per month and basketball games broadcast on EACH
of our three stations.
or $2997 per yr. …PLUS 3 20-word messages each and
every day on each station.
Moderate
Plan: 2 20-word messages in each of the high school
football games
$200 per month and basketball games broadcast on EACH
of our three stations.
or $1998 per yr. …PLUS 2 20-word messages each and
every day on each station.
Conservative Plan: 1
20-word message in each of the high
school football games
$100 per month and basketball games broadcast on EACH
of our three stations.
or $999 per yr. …PLUS 1 20-word message each and
every day on each station.
This is a 365
day-a-year marketing plan that promotes your business and will make
possible the broadcast of high school athletics. It also guarantees
support and positive publicity for all the other athletic teams
whose sport is not broadcast….PLUS…this also gives additional
publicity and support to sportscasters clubs and their efforts to
raise money and finance sports-related projects.
THIS
IS UNQUESTIONABLY THE BEST OPPORTUNITY TO PROMOTE HIGH SCHOOL
ATHLETICS FOR ALL TEAMS THAT IS AVAILABLE IN DOOR AND KEWAUNEE
COUNTIES.How does someone get started with an advertising campaign? Prescription without diagnosis is malpractice. We start with a series of 23 questions. The answers help us determine a strategy. By reviewing answers to these questions and researching the account category we recommend a positioning statement, come up with commercial message ideas, promotional campaigns and the right combination of stations and the internet.
The initial meeting requires approximately 45 minutes. A follow up meeting is scheduled and a presentation prepared in consultation with station management. After reviewing the recommendations, we will ask for your business. We believe by presenting advertising and marketing ideas for growth that are customized for your business you will want to buy advertising as much as we want to sell it.
Our guarantee is that if you are kind enough to express interest and give us the time to answer 23 questions, we will return for a well-thought-out marketing plan, in writing, with several new ideas to improve your business.
That’s a NO RISK guaranteed opportunity to have an objective analysis of your marketing and at least two new ideas to promote your business. |
